Whether you need press coverage that grows your reputation, engaging content that connects with your audience or interiors that capture your brand’s unique character, Shine Creative brings together clear strategy and thoughtful creativity to help your brand stand out and grow.
With a career spanning PR, broadcasting and brand consultancy, and interior styling work showcased on television, Mhairi Wilson brings over 25 years of experience to every project, blending strategic insight with a creative eye for stories, spaces and experiences.
She and her team work with travel and lifestyle brands across Scotland and beyond, helping shape reputation, tell compelling stories and create spaces that truly reflect brand character. Every project is guided by clear creative strategy, ensuring your brand shows up with purpose, personality and impact.
Shine Creative offers three core services that work brilliantly together or stand confidently on their own:
PR - media relations, launches, events, public affairs and issues management
Content creation - website copy, editorial features, brand bios, blogs, social media and award entries
Interior styling - story-led design that brings your brand personality to life in every detail
If you’re looking for PR that builds reputation, content that connects or interiors that capture the essence of your brand, I’d love to hear from you
OUR SERVICES
Whether you need press coverage that builds your reputation, compelling content that captures your audience, or interiors that express your brand’s unique character, Shine Creative delivers thoughtful, integrated work that makes an impact.
“Shine just get good communications. They understand how to make the most of a story or brand, and they have the contact book to deliver the message to exactly the right people. They have always exceeded our expectations in terms of coverage, and they are both a pleasure and joy to work with!”
John Henderson, Founder – Born in Scotland
‘Working with Mhairi at Shine PR is one of the best business decisions we have made. From the first initial contact until now, she has given everything 100% and in such a meticulous and professional manner.
With such a positive and passionate attitude, Mhairi delivers time and time again on creative solutions to raise awareness of Hebrides Cruises across our target audiences. To add to that, Mhairi is such a lovely, upbeat person to work alongside, nothing is ever too much trouble and she is always so prompt with her responses and in delivery tasks.
We highly recommend Mhairi and Shine PR. The insight and advice offered is always of the highest quality. We thoroughly enjoy working with Mhairi and let’s hope it’s for many more years to come.’
Emma Fairbairns, Shore Manager – Hebrides Cruises
“We have been a client of Shine PR for three years and we love working with them. We respect Mhairi’s advice and guidance even if it’s sometimes not what we want to hear. The agency has become a vital part of our extended team, and we wouldn’t want to be without them.
Mhairi and Shine PR are about so much more than purely column inches. Their strategic comms advice is first class and the workshops they’ve facilitated have enabled our leadership team to get an ‘inch wide, mile deep’ perspective, rather than going for the sometimes more alluring ‘scattergun’ approach. We have no hesitation in recommending Mhairi Wilson and Shine PR.”
Sarah Heward – Owner, The Real Food Cafe
Mhairi is an accomplished communications professional who I wouldn’t hesitate to work with again. Her intelligence, knowledge and contacts within media and government are invaluable. Through her workshops, she teased out and dug in until the answers we needed were clear and she expertly translated these into succinct benefits and into a practical and comprehensive communications strategy.”
Shine just get good communications. They understand how to make the most of a story or brand, and they have the contact book to deliver the message to exactly the right people. They have always exceeded our expectations in terms of coverage, and they are both a pleasure and joy to work with!
“Mhairi, the work you’ve done with us over the last few months has been transformational. Thank you for helping us, and me in particular to put the right voice and words to the work we do!”
Sean McGrath – Chief Executive – Entrepreneurial Scotland
“With Mhairi’s background and experience in working with food, drink, hospitality and tourism brands, we knew there was a wealth of experience and industry knowledge that would be the perfect fit. Shine PR were proactive, creative and helped us share our message. We highly recommend Shine PR for any business looking to get their message out to the right people.”
Martin Reid – Co-Founder, The Gin Co-operative
“It’s a pleasure to work with Mhairi and Shine PR – would highly recommend. Mhairi has shown a passion for our brands, which shines through in the copy she has developed for the Caorunn blog over the years. All projects are delivered in a timely fashion and Mhairi has been very accommodating to changes in business needs over recent months. I look forward to continuing our work together!”
Samantha Peter – Global Digital, PR and Communication Lead
“Mhairi is an exceptional PR and someone I would highly recommend to any tourism, hospitality, travel and food and drink business.”
Marc Crothall – Chief Executive, Scottish Tourism Alliance
“Mhairi is an absolute pleasure to work with. Her knowledge of the local media landscape and customer service is second to none. We’re delighted to have her as part of our associate network.”
Karen Meachen – Client Services Director, The PR Network
